Starting a restaurant and looking for ways to market it? We have curated this guide to introduce you to restaurant marketing experts, restaurant marketing agencies, podcast and others that can be of great help.
A.Top Restaurant Marketing Experts
With the advent of digital marketing, the concept of restaurant marketing has changed drastically. People no longer rely on word of mouth marketing to market their restaurants. So if you are thinking about how and who can help you with marketing your business, then here's a list of best restaurant marketing experts who can do the work for you.
Joel Cohen has been in the business of restaurant marketing for over 35 years now. Mr. Cohen specializes in nothing but restaurant marketing that makes him one of the top names in the business. From developing food programs to making use of restaurant internet marketing concept, Cohen has established himself as a premier, no-nonsense, cutting-edge restaurant marketer. He helps new restaurant owners build their restaurant by coaching them and helping them market their restaurant in the right way.
You can connect with him here. https://www.restaurantmarketing.com/index.html
Based in Brooklyn, NY, Liz Mazzei offers restaurant marketing consultation on an hourly basis. The marketer has over 5 years of experience working in the food and hospitality business and is currently working as a marketing director for Provenance Meals.
You can connect with her here. https://www.lizmazzei.com/
Erik Shellenberger helps you with improving every aspect of your restaurant business by offering you with various marketing tips that can help you give a complete makeover to your business. From offering SEO tips for your restaurant website to telling you about the books you should read, Erik makes it all easy for you to understand. He also does podcasts and runs a blog that he regularly updates.
You can connect with him here. https://barmarketingbasics.com/
Paul is a well-known food-critic and a restaurant marketer who offers consultation and PR services. Having been in the restaurant industry for over 20 years, Paul Fulford has helped several bar and restaurants make a mark for themselves with this amazing restaurant marketing consultation service.
You can connect with him here. https://www.paulfulford.co.uk/
With this amazing restaurant marketing service, Donald helps your restaurant business make more profit and get the business where you know it can be. Through his blogs and podcasts, Donald offers you various restaurant marketing tips that could help you build a good restaurant brand. Donald is the leading authority, speaker and international coach on how restaurant owners, operators, and culinary professionals go from just good to becoming outstanding.
You can connect with him here. https://www.therestaurantcoach.com/
Eric Cacciatore is the man behind Restaurant Unstoppable that produces number 1 restaurant marketing podcasts for the restaurant industry. Eric works with a mission to inspire, empower and transform restaurant owners and operators around the world.
You can connect with him here. http://restaurantunstoppable.com
Over the years, Jamine Oikle has established himself as a popular restaurant marketer who is passionate about seeing restaurants succeed. Jamine is the owner of RunningRestaurants.com, a site that helps restaurant owners, managers, chefs and staff can get exclusive access to a wide array of valuable business contact geared to restaurant professionals. The site has 1200+ articles; a library of downloadable forms, templates and special reports; 60+ hours of audio & video seminar sessions.
You can connect with him here. Hy7https://www.runningrestaurants.com/
Making ownership and management truly rewarding, Ken Burgin is the owner of Profitablehospitality.com i.e. a one-stop platform for restaurant owners to get the right training and support for their business. Ken and his team offer an array of articles and videos that help restaurant owners gain profit and also experience the freedom to enjoy your business.
You can connect with him here. https://www.profitablehospitality.com.au/
Having worked as a professional chef for over 7 years, Lesile helps restaurants achieve their marketing goals by offering them numerous marketing ideas. Lesile specializes in social media programs, coaching, email marketing and PR for restaurants.
You can connect with her here. https://www.lesliepave.com/
A native New Yorker, Holley started off with her own consultancy ‘Making Food Work’ in 2009. She supports local food + tech initiatives on a wide range of issues and challenges with digital & social media strategy and coaching, product development, project management, marketing and other advisory services for restaurants. She is passionate about local food systems, social media, and information technology.
You can connect with her here. http://www.makingfoodwork.com/
Helping restaurants achieve maximum value for their business, Mark Moreno has been in the restaurant marketing business for over 30 years now. Mark specializes in creating various restaurant concepts and offers unique coaching to restaurant owners to help them convert everyone into "brand ambassadors" including customers.
You can connect with him here. http://mark-moreno.strikingly.com/
Helping restaurants find customers and turn them into repeat customers, James Eling is the founder of Marketing4restaurants.com. With his restaurant marketing tips, James helps restaurant owners build a successful business and allows them to make more money by investing less working hours. James only works with restaurants and helps marketing the business from all the aspects i.e. SEO, social media, website, offline marketing, etc. Through Marketing4restaurants.com, James also offers free tools such as the Free Online Restaurant Booking System and the Free Restaurant Online Ordering system.
You can connect with him here. https://marketing4restaurants.com/
Brandon Hull is a marketing leader who helps restaurants achieve success through his restaurant digital marketing ideas and case studies. He is the founder of Next Restaurants.com, a website that specializes in offering email, SMS, mobile and various other marketing ideas to restaurant owners.
You can connect with him here. http://nextrestaurants.com
With dineability.com, Eric and his team help restaurant with their development, customer loyalty solutions and marketing tips. You can consult them for one free program to get your restaurant to achieve its true potential.
You can connect with him here. http://dineability.com/
Having been a successful restaurant entrepreneur who has founded and operated four restaurant/hospitality companies over the past 18 years, Roger also offers restaurant marketing tips to budding restaurant owners. Through Restaurantrockstars.com, a podcast, Roger offers marketing tips and is frequently interviewed as an expert guest on restaurant industry podcasts. Roger is also the founder of the Sales Stars Server Training Program and the author of Rock Your Restaurant, a game-changing guide to restaurant finances, and creator of The Restaurant Rockstars Academy.
You can connect with him here. https://restaurantrockstars.com/
Providing restaurant owners with the most important and valuable answers and tips, Nick is a restaurant owner himself and is now helping other restaurateurs build a successful and profitable business. Over the years, Nick has become a leading marketing and promotional authority helping restaurants in Canada and US take their business to the next level.
You can connect with him here. https://barrestaurantsuccess.com
Having over 30 years of experience in the restaurant industry as a chef, owner and operator, Micky is also a restaurant marketer helping restaurants dominate the digital marketing space with his online marketing excellence.
You can connect with him here. https://twitter.com/chefmickeybates
Chris Towland is a restaurant marketing expert and author who has worked both directly and indirectly with hundreds of restaurants and other small businesses across the UK and USA to help them improve their marketing, win new customers and boost their profits. Through christowland.com, Chris offers restaurant owners several marketing tips that could attract lots of new customers and tempt existing diners to return more frequently.
You can connect with him here. https://www.christowland.com/
Providing up-to-date restaurant specific tactics and strategies, Ryan Gromfin gives restaurant owners a perfect roadmap that helps them scale their restaurant business. Through a series of blogs and articles, Ryan offers tips that help restaurateurs double their profit and also their performance.
You can connect with him here. https://therestaurantboss.com/
Chef Marcus Guiliano is an award-winning chef, green restaurateur & real food activist and also a restaurant marketer. Marcus is a restaurant business coach offering tips to restaurant owners on how to build a successful business.
You can connect with him here. http://www.chefonamission.com/
David Scott Peters
David owns a coaching company wherein he trains restaurant owners on how to build a successful and profitable business. David also shares restaurant management tips for independent restaurant owners as well as for food industry experts.
You can connect with him here. https://twitter.com/RestaurantXpert
Other marketers, you can follow:
Gary is an American entrepreneur, author and internet personality who very often shares tips on restaurant marketing. Gary helps you by giving you ideas on how you can retain your customers, how to get new customers, why customer service matters, etc.
You can connect with him here. https://www.garyvaynerchuk.com/
The host of Reality series Bar Rescue, Jon Taffer helps you drive more revenue to your business by offering you various marketing tips and solutions. No matter how big or small your business is. Jon helps you understand what lies behind opening a great bar or restaurant and helps you through the process of running a successful and profitable business.
You can connect with him here. https://jontaffer.com
B. Top Restaurant Marketing Agencies
Top Restaurant Marketing Agencies
Looking for ways to market your restaurant and don’t understand how to start with it? Then read through the below list of top restaurant marketing agencies that can do the work for you.
A thought leader in the field of restaurant marketing, Rom Krupp is the CEO of Marketing Vitals. This restaurant marketing agency helps restaurants improve sales and increase profits through with its innovative, data-mining marketing analytics software. The team of experts at Marketing Vitals provides restaurant owners with the most cutting-edge, effective analytics technology to help in restaurant operations.
Website: Marketing Vitals
The Food Group
Touted to be thought leaders in the restaurant industry, The Food Group has over 45 years of experience in food and beverage marketing. The Food Group blends food, culture and marketing expertise to deliver powerful integrated solutions that help restaurant owners drive results.
Website: The Food Group
Restaurant Marketing Agency
Helping restaurant owners stand out online and drive results, Restaurant Marketing Agency provides you with various services such as restaurant SEO, social media, website hosting, design and others. The agency gives you ideas to increase your restaurant’s revenue by 1/3 in just 6 months.
Website: Restaurant Marketing Agency
Helping restaurants with smarter marketing tips, Restaurant Clicks helps restaurateurs understand what works and what doesn’t in the business. Restaurant Clicks offers marketing services including restaurant social media, SEO, design, advertising, marketing automation and more. The agency has been in the business of restaurant marketing for over 15 years now and helps restaurant owners get the most out of the potential marketing treasure they didn’t even know about.
Website: Restaurant Clicks
Core Restaurant Marketing:
Core Restaurant Marketing agency is a special restaurant marketing agency that helps restaurants improve their revenues with effective marketing plans designed to increase sales and customer traffic. The agency works on various aspects of restaurant marketing such as setting monthly goals, monthly coaching calls, reviewing online restaurant reputation, menu review and analysis and more.
Website: Core Restaurant Marketing
Delivering restaurant growth with restaurant consulting, branding, web design and marketing, Futura is a marketing agency for restaurants. The agency helps restaurants stand out, win new business and grow. The agency offers marketing services that have a commercially yet creatively driven approach help businesses generate more revenue.
The Foodie Agency
This is a full-service marketing agency specializing in restaurant marketing for over 20 years. The agency is a one-stop shop for all your marketing needs, helping you take your restaurant business to a whole new level. Using modern marketing methods, The Foodie Agency offers restaurant marketing tips that help your business drive results. From restaurant email marketing to digital marketing and even restaurant SEO, the agency offers 3600 solutions to restaurateurs.
Website: The Foodie Agency
Delivering (Return on Investment) ROI that can be tracked, Rockfish marketing provides restaurant owners with marketing services that they get new and repeat customers. The agency specializes in digital marketing for restaurants and offers services such as social media for restaurants, SEO, email and mobile marketing and restaurant marketing strategies.
Website: Rockfish Marketing
Based in Edinburgh, Big Flavour is a restaurant marketing agency that helps you serve your brand online. The agency helps restaurant owners build a presence online with fresh websites and full-flavoured restaurant marketing strategies. The Big Flavour team has over 25 years’ experience in delivering results for some of the world’s largest chains across the UK, Europe and the Middle East.
Website: Big Flavour
Specializing in restaurant branding and marketing, Vigor offers tips to restaurateurs that propel their business. Working through data, trend, and age-old marketing maxims, Vigor offers marketing solutions that propel restaurant brands forward. The agency offers innovative, multi-channel marketing strategies for restaurant brands.
A multi-unit restaurant, full-service agency, Simmer helps consumers related to your brand by helping you find alternate ways of reaching to audiences with vibrant and consistent content that is driven by purpose and an eye on both short and long-term goals. The agency offers various restaurant marketing services such as branding, packaging, social media and others.
Hudson is a creative digital ad agency for restaurant groups. Based in the city of New York, the agency operates with a mission to empowering marketing professionals with meaningful analyses to accelerate business growth. Through their blog, the agency also gives you insights on how they have helped their clients increase their revenue.
Website: Hudson Creative
Established in 2001, NYC Restaurant is a creative digital media agency based in New York that loves helping hospitality business. The agency helps restaurant owners develop strategies that enable them to engage with their customers. They mainly provide restaurant marketing related services such as SEO, influencer marketing, review monitoring and others.
Website: NYC Restaurant
Trusted by over 200 restaurants, Tangoo is one of the leading restaurant marketing agencies based in Vancouver. The agency drives actionable marketing insights and provides technology solutions that can modernize your guest experience. It helps you drive the best ROI by leveraging its data-driven approach. The agency offers services such as digital marketing training, creative media and social media PR.
To help you make your restaurant better, Digital Restaurant offer you a perfect blend of marketing expertise and technical knowledge that helps you drive more business. The agency offers you various restaurant marketing solutions including web marketing, social media, Facebook marketing, web design and others. Having been in the business of restaurant marketing for over 8 years now, Digital Marketing helps you make empty tables a thing of past.
Website: Digital Restaurant
Based in New York, Saint Urban is a restaurant marketing and branding agency having a well-known brand such as chips cookies and cream, Seamore’s and others as clients The agency helps you grow your restaurant business by providing services such various services. as branding, design, content creation and marketing.
Website: Saint Urban
Fervid Communications is a full-service agency specialized in restaurant, food and beverage marketing. The agency offers various restaurant marketing services such as digital marketing, social media, media reporting and analytics, mail marketing and others.
Restaurant Branding Roadmap
Helping you become the ‘restaurant of choice’ for loyal customers, the Restaurant Branding Roadmap agency is led by two restaurant branding experts Karen Post and Jocelyn Ring. The agency offers you insight and ideas about restaurant marketing, restaurant branding and restaurant promotion. Through their website, you get to know about various high-value products and services that help you achieve your life and business goals.
Website: Restaurant Branding Roadmap
The Digital Restaurant
This is a Chicago based digital marketing agency serving restaurants and pizzerias globally. The agency provides strategy, marketing and technology services to restaurants to help them grow and compete in the market effectively. The agency provides full-service integrated restaurant marketing services needed to support the business's short-term needs and long-term goals.
Website: The Digital Restaurant
Get your restaurant marketing needs to be addressed with That’s Biz, a digital marketing agency that provides help with restaurants, bars, and chains do effective advertising. Various restaurant marketing services provided by That’s Biz include email marketing, digital flyers, digital postcards and others.
Website: That’s Biz
C. Top Restaurant Marketing Podcasts
Every restaurant business owner can succeed if he knows how to market his restaurant. There are plenty of sources through which a restaurateur can learn from including podcasts. So if you are a restaurateur looking for tips to run a successful business, then here are top restaurant marketing podcasts you should follow.
Touted to be one of the best restaurant marketing podcasts, Restaurant Unstoppable hosted by Eric Cacciatore aims to empower independent restaurant owners/operators with the tools, knowledge, and attitude to happily and successfully live out their purpose and passion. The podcast offers you a good mix of restaurant marketing, branding, leadership and budget control.
What it’s good for: If you have just started with your restaurant business and are looking to get a mix of restaurant marketing, branding, chef interviews, then this a good podcast to start off with.
Until now, Eric has hosted over 500+ episodes and you can listen to him here. Restaurant Unstoppable
Hosted by James Eling, Secret Sauce is one of the popular restaurant marketing podcasts that gives you ideas on how you can find more customers and turn them into repeat customers. The podcast trains you on all aspects of marketing: SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram and others.
What it’s good for: The podcast helps you discover many ways by which you can market your restaurants and build customer loyalty.
You can listen to over 100+ Secret Sauce podcasts here.
Smart Pizza Marketing
Being the founder of Smart Pizza Marketing, a full-service digital agency, Bruce Irving also gives you insights of the restaurant marketing business with his podcast- Smart Pizza Marketing. Bruce helps restaurant and pizza owners get a competitive edge by helping them with valuable and effective marketing tips. Bruce is a former pizzeria owner and also hosts PizzaTV’s Marketing Insights live stream program, which streams at 8 p.m. (ET) every Tuesday on Facebook.
What it’s good for: The podcast helps acts as a reference guide guiding you with various examples of restaurant marketing and also offers you social media tips.
You can listen to Smart Pizza Marketing here.
Social Restaurant Podcast
Hosted by Nate Riggs, Social Restaurant Podcast features a one-on-one interview with various industry professionals that give you an insight into various marketing tips. Each restaurant is of 30-60 minutes covering the hottest topics, trends and technologies that are impacting the restaurant industry.
What it’s good for: the episodes feature expert guests i.e. chefs, restaurant owners that offer tips on restaurant management and also covers industry events and news.
You can listen to Social Restaurant Podcast here.
Food Startup Podcast
This podcast is specially meant for dining start-ups and includes stories and advice to help restaurant owners flourish their business. The podcast is hosted by Matt Aaron and includes episodes with top performers of the industry.
What it’s good for: it makes easy for restaurant owners to stay updated with the current trend and also features great content for niche companies.
You can listen to it Food Startup Podcast here.
To help restaurateurs achieve their dreams, Rick Nicholson and Wayne McKay host Restaurant Ninjas, a popular podcast that features interviews with various industry experts, covering a wide range of topics. The duo offers you various marketing tips that help you increase 10% of your current sales. In the past, they have helped restaurant owners grow their business by 43% in one year.
What it's good for: The episodes feature a wide range of topics and offer you a great insight into the marketing industry.
You can listen to Restaurant Ninjas here.
Host Ken Burgin offers you a lowdown of all the things related to restaurant management and marketing. The podcast features interviews and restaurant success stories and also focus on other restaurant related topics such as cost control, marketing and management.
What it’s good for: the podcasts are organized by categories ranging from topics such as restaurant management, marketing, employee management, bar success and others, thus, making it easy for you to jump right over the business area you are currently focusing on.
You can listen to Profitable Hospitality here.
Having over 20 years of experience as the founder and operator of four restaurants, Roger Beaudion is the owner of Restaurant Rockstars. The podcast helps you with various restaurant marketing tools, tips, interviews and coaching.
What it’s good for: the podcast offers you a perfect mix of restaurant management and marketing.
You can listen to Restaurant Rockstars here.
Restaurant Insider podcast serves as your go-to guide for getting information on restaurant news, trends, information, management and tips. The podcast offers tips and advice to people who
What it’s good for: it not just offers you restaurant marketing tips but also shares experiences of restaurateurs, chefs and bartender.
You can listen to it Restaurant Insider here.
D. Restaurant Marketing Experts to Follow on Twitter
If you are a massive Twitter fan and are looking for restaurant marketing tips on your favourite social media channel, then here’s a list for you. Just follow these 10 Twitter accounts to get your daily dose of restaurant marketing tips, news and trends.
From new food products, recipes, food trends and restaurant concepts, Food Fanatics is just not gives you an insight of the restaurants offering food, but also shares information on how you can deal with customers and create amazing food menu.
Based in Sydney, Ken is a popular restaurant marketer and runs the popular Profitable Hospitality and Silver Chef, a group that helps restaurants by providing them equipment funding solutions. Through his Twitter account, Ken offers you valuable restaurant marketing tips including management, cost control, training and staff.
Executive Editor for Modern Restaurant Management, a well-known hospitality blog, Barbara often shares valuable tips on how you can market and operate your restaurant.
Brainchild of Paul Barron, Foodable is a restaurant media company that combines technology, social media, content, analytics and digital services designed to reach chefs, operators and restaurant owners. Their Twitter feed gives you a complete insight into what they have to offer you and also offers you tips on managing your restaurant, current hospitality trends and consumer insights.
This is a web TV show available through Foodable. Their Twitter account shares various tips that help restaurant operators and chefs build their business from ground zero. From design to guest flow, they help you with just about everything.
Beverage industry trend watcher, consultant and connoisseur, David helps you with trending restaurant marketing tips that are to watch out for.
A leading restaurant association for the US restaurant industry, their Twitter account gives you an insight into the restaurant industry by keeping you abreast with the latest trends, news and events.
If you are looking to get quick marketing tips on how you can generate good revenue for your business through online channels, then this is the Twitter account you should be following. The page offers you tips on how restaurant digital marketing trends can open the doors of your restaurant for new customers.
A website strategist and consultant for restaurant and bars, Tim Hilton’s Twitter feed is pretty inspiring as he offers you tip on improving your restaurant business and also how to use digital marketing, social media, SEO, website to develop your brand. He also retweets restaurant marketing tips shared by other marketers.
Strategist and speaker at Key Restaurants, Daug offers you valuable tips on how you can set up your own restaurant, plan its growth and increase profitability. Through his Twitter page, he also keeps you updated with all the latest restaurant marketing trends.
E. Top Restaurant Marketing Tools
If you are creating a solid marketing strategy for your restaurant, then ensure that these tools have a special inclusion in it as it will help further market your food business effectively. Here are top marketing tools that every business owner should know about.
Open Table is an online restaurant reservation service based in San Francisco. Listing your restaurant on Open Table makes it easy for your customers to reserve a table at your restaurant and also locate your business. Open Table makes it easy for restaurants to manage a comprehensive reservation system, guest recognition and email marketing.
Website: Open Table
Belly helps you create a loyalty program for your restaurant business by offering you customized rewards, email campaigns, social exposure, and marketing automation for your food business. The tool is specially designed for quick service and fast casual restaurants, bakeries and coffee shops. The tool helps you increase customer loyalty and increase visits by up to 54%.
Launched in 2011, Perka is a digital loyalty platform based in Portland, US. The tool allows restaurant owners to reward their customers for frequent purchases, thus helping them build deep, lasting relationships with them. Perka loyalty program helps you turn occasional visitors into loyal regulars.
If you are just starting with email marketing for your restaurant, then Constant Contact makes it easy for you to do so. The tool helps you create beautiful mobile-optimized templates that look good and can be easily designed using their drag and drop feature. The tool helps you receive expert guidance and live support to curate the best emails to send to your customers. It also helps you track real-time reporting and analytics. Through Constant Connect you can easily send your customers your new menu items, coupon codes and stay in touch with them.
Website: Constant Contact
Enabling restaurants to tell their stories, Haro is the most popular sourcing service in the English-speaking world, helping you get free media coverage. The platform makes it easy for Reporters and bloggers to reach out when they need a quick quote or even a full-length article.
Lastly, to know what is being said about your business online and also to examine your restaurant marketing ideas, make use of Rankur, an online reputation management and social media monitoring tool. The tool instantly notifies you whenever a customer has posted anything about you on any platform.
Since online reviews are an important part of a restaurant’s marketing strategy, this is a tool that helps you generate reviews and manage them easily-all from one dashboard. It helps you collect reviews using QR code and sending emails to your customers whenever they do a transaction with you. You can easily respond and manage your online reviews with Fame MS as it sends you real-time alerts whenever a review is posted. The tool also helps you promote your reviews on review websites such as Facebook, TripAdvisor, Google My Business and others.
Website: Fame MS
If you are looking to build a solid marketing strategy for your restaurant business then Twchat is the platform you should be on. Through Twchat, you can build a connection with influencers and can find chats in your niche and also participate in conversations.
Hypr is an influencer discovery platform specially designed for brands to connect with influencers. If you are looking to promote your restaurant through influencers, then Hypr is the right platform as it offers you extensive demographic data about each influencer's following based on their postings on Facebook, Twitter, Instagram, YouTube, and Pinterest.
F. Top Restaurant Marketing YouTube Channels
Restaurants-large or small require to build an effective marketing strategy to reach out to their customers. As we all know YouTube is one of the important marketing channels today. Though you might have a YouTube channel and would have a good number of subscribers on it. But do you have people walking into your restaurants? If not, then subscribe to these YouTube Channels that will help you with restaurant marketing tips which will eventually increase the revenue of your business.
The Restaurant Boss is a Youtube Channel by Ryan Grofim, having over 52K subscribers. Through his videos, Ryan offers you marketing tips that help you grow your business. Ryan also talks about curating menus, how restaurant owners can make more money and how they can create a system that can help them live the life they deserve.
This is one of the best restaurant marketing channels for independent restaurant marketers, offering several tools, including restaurant management software that helps them discover the hidden profits they can make through their business. Right from managing food cost, labour cost, finding the right restaurant systems, the channel help you with tips that help you run a profitable business.
This YouTube channel offers you all the information that you require to run a successful business. You won’t find any cooking tips here, but will find all the information about how you can market your restaurant, market it and run the operations smoothly.
Helping customers reach their target audience, Misift Media is data-driven restaurant advertising agency that helps restaurants reach out to customers online. Their videos talk about customer building programs that allow restaurants to target interested and local customers.
Jerome Chaiaro started working for his family restaurant business since the age of 14 and today is a successful restaurant marketing consultant. He offers marketing tips to restaurant and bar owners on social media and operations profitability.
Helping independent restaurants build a successful business, Restaurant Owner is the YouTube Channel you should subscribe to. The channel offers you insights, tools and training to help you build a better business and drive profit.