Having no money to market your business should not stop you from making its presence felt online. Read about easy ways by which you can promote your business online for free.
Gone are the days when you had to spend a chunk of your revenue on marketing your business. In today’s digital day and age, a local business owner can easily make use of the internet to build a strong online presence. To start with, a business owner can make use of the below listed simple ideas that help in promoting a local business for free.
Creating a page for your business on Facebook, Twitter and Instagram are absolutely free. Presence on social media channels should be a part of your marketing plan as all you have to do is post some engaging content and you are good to do. Having a social media account for your business also helps you keep your customers updated with all the new products or services that you are offering. Social media also helps you create awareness about your brand and makes it easy for your customers to stay in touch with you. You can also let your customers stay updated with the discounts you are offering.
Start a blog:
Starting a blog is free and easy to do. As per a survey, having a blog as a part of your business website gives you 434% strong presence online. Promoting your blogs on social media platforms also helps in generating leads and traffic on your website. It helps people understand your business better, while also increasing its rankings on search engines. However, while writing blogs make sure that you write something related to your industry and business and also post frequently.
List your business on online review websites:
Listing your business on online review website helps as today 80-90% of customers are influenced by the reviews posted online. Reviews posted online help you increase customer engagement and also your rankings on local search. Online reviews help you understand your customers better and also serve as a good platform to help you grow your business and generate revenue for the same. You can list your business on review websites such as Google My Business, Yelp, Trip Advisor etc. for free.
Read here about the importance of online reviews for your business.
Use free email marketing tools:
Free email marketing tool like Mail Chimp help you send emails to over 2000 customers for free. With zero out of pocket expenses and a must do the activity, doing email marketing helps a lot for your business. You can send weekly mailers to your customers keeping them posted about offers, discounts, new products, etc. offered by you. In the mailer, you can also add links to your social media pages or direct them to review your business on various review posting websites. Doing this also helps you in generating reviews online.
Post videos on YouTube:
YouTube is a free online service that lets you post videos for free. You will first have to create a YouTube channel and then post reviews about your product, services, etc. You can further share the videos posted on YouTube on social media channels such as Facebook, Twitter, etc, and can also send the video link via email.
Join an online community:
Joining an online community related to your business niche helps as you would already be having people who are interested in the product/service offered by your brand. Doing this would help you in increasing your brand’s awareness and also get new customers.